And Tinder believes that these clues are the key to online dating.In the two years since Tinder was released, the smartphone app has exploded, processing more than a billion swipes left and right daily (right means you “like” someone, left means you don’t) and matching more than 12 million people in that same time, the company said.
(Of course, these companies disagree.)“When was the last time you walked into a bar and someone said, ‘Excuse me, can you fill out this form and we’ll match you up with people here? — As I sat in the lobby of a drab office building here, waiting to be led up to the penthouse loft of Tinder, the fast-growing dating app, I noticed that every few minutes young women would walk into the foyer, dressed in flip-flops, T-shirts and tattered jean shorts, and then go through a radical transformation.Swapping out their rubber sandals for stiletto heels, they smeared on globs of lip gloss and flung on leather jackets.No discussion of your favorite hiking trail, star sign or sexual proclivities.You simply log in through Facebook, pick a few photos that best describe “you” and start swiping. candidacy at the University of California, Los Angeles, where she focused her research on dating, romantic relationships and what men and women are drawn to when evaluating a partner, joined Tinder this summer to help the company understand what kind of visual cues could cause a person to swipe “like” or “nope.”She discovered that Tinder users decoded an array of subtle and not-so-subtle traits before deciding which way to swipe.