For example: This was a shock to me when I first started going out to approach women because women seemed to not even care if men approached them or not.What confuses a lot of guys is how women don’t seem to be as turned on by men as much as men are turned on by women.Proponents of the methods offered in the book point to The Rules as having positive results for both men and women.They represent the point of view that men enjoy being the aggressor and are inspired to treat women better who choose behaviors which set up boundaries and slow down the courtship process.As a woman gains experience with relationships, she will know that if she appears too open and easy about sex, most guys will become insecure and clingy in the relationship and then begin to control her.
They also cite that discipline and consideration inform the actions which create egalitarian relationships. In 2001 the follow-up book The Rules for Marriage: Time-Tested Secrets for Making Your Marriage Work was released in the midst of Fein's legal separation from her husband to whom she had been married for sixteen years.
though there is no body of evidence to support this.
Another criticism is that because The Rules advise rarely returning phone calls and other such hard-to-get dating methods, some men may have trouble telling the difference between a woman who is genuinely not interested (or not interested anymore) and one who is genuinely interested, thus leading to misunderstandings and stalkers; not only for women using The Rules, but any man who believes all women are playing similar games even when they are not.
Others noted that Fein was an accountant and Schneider a freelance journalist without professional qualification in the subject matter.
Fein married and divorced, and has recently remarried. The authors admitted they were not professionals in an appearance on NBC's The Today Show.